How Studios Choose Screening Cities
Studios concentrate screenings in markets with the largest moviegoing populations and the most media influence. Top-tier markets receive screenings for nearly every major release, while smaller cities may only see the biggest tentpole films. Your city's tier determines how often you'll see new passes available.
Tier 1: Los Angeles and New York
LA and NYC are the top screening markets by a wide margin. LA benefits from being the entertainment industry's home base, and studios hold more screenings here than anywhere else, including test screenings months before release. NYC is the East Coast media capital. Residents of either city can attend multiple free screenings every week.
Tier 2: Chicago, Atlanta, Dallas, Miami
Chicago is the Midwest hub. Atlanta has grown thanks to Georgia's booming film industry. Dallas serves the massive Texas market, and Miami is critical for films targeting Latino audiences. Expect 2-5 screenings per month in these cities.
Tier 3: Regional Markets
Philadelphia, Houston, Phoenix, San Francisco, Seattle, Denver, and Washington DC regularly host screenings, typically 1-3 per month. DC punches above its weight for political dramas and documentaries. These cities get passes for major releases but may miss smaller or niche films.
Tier 4: Smaller Markets
Portland, Charlotte, San Antonio, Minneapolis, Nashville, and Detroit occasionally host screenings for wide-release tentpole films. Passes go fast in these markets due to limited supply, so act quickly when they appear.
Tips for Any Market
Be flexible with your schedule. Tuesday and Wednesday evenings are the most common screening nights. Consider traveling to a nearby major market for highly anticipated films (NJ/CT residents regularly attend NYC screenings, Inland Empire folks head to LA). Check SeeItEarly's city pages to find the closest active screening market to you.