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Trust & policy

FTC compliance

Endorsements, sponsored content, and disclosures under 16 CFR Part 255.

Last updated May 17, 2026·Version 1.3·View change history →

Overview

The FTC's Endorsement Guides require us to clearly disclose any material connection between us and the things we link to or promote. We follow the 2023 update verbatim. Below is what that means in practice on this site.

Affiliate-link disclosure placement

Every outbound button that carries an affiliate parameter has a "Disclosure" pill above the button, not below it, not in a tooltip, not at the foot of the page. The pill is in-DOM (not CSS-only) and includes the program name when relevant.

Every paid placement. Newsletter ad, city sponsor block, homepage Featured-screening card. Carries a "Sponsored" label that:

  • Sits on the surface of the placement (not detached).
  • Uses the literal word "Sponsored" (not "Promoted", not "Partner", not an emoji).
  • Renders before the placement's headline in reading order.
  • Stays visible at every viewport width.

Endorsements & reviews

We don't currently publish reviews of films, theaters, or partners. If we add a guide that endorses a product or service (e.g. "Best apps to track free passes"), we'll add a disclosure header noting any commercial relationship.

Featured partners get a top-row slot on their city pages. The card visibly carries a "Featured" tag and links to this disclosure page. Featured is non-commercial. No money changes hands. But we disclose it anyway because the priority bump could create the impression of pay-for-placement, and we'd rather be loudly honest than quietly correct.

Found a violation?

Email partners@seeitearly.com. We treat disclosure complaints as launch-blockers. They get fixed same-day.

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